ANNIE CASSIUS

ANNIE CASSIUS

Professional multitasker. Digital thinker. Strategic marketer. Creative eye. Passionate about storytelling, technology, and food.
Inspired by people, travel, and experiences.

Currently: Meta & Jrk! // Previously: Farrynheight, Columbia Records, Siegel+Gale

Annie is a manager on the CEO Communications team at Meta, overseeing multiple social profiles, channel strategy, executive positioning, owned and earned media. 

Annie’s expertise was forged at Farrynheight where she led social and content teams for top-tier clients like Walmart Creator, Kate Hudson, W Hotels, New Balance, Related, Rhode, Blank Street Coffee, Twice, Táche, and more.

With a passion for storytelling and a finger on the pulse of the ever-evolving social and media landscape, Annie excels at securing impactful moments for her brands, clients and public figures to shine. Her creative and strategic mindset isn’t just a professional asset— it’s also what earned her Shorty, Glossy and MUSE Creative Awards in 2022. 

Beyond these accomplishments, Annie co-founded Jrk!, a Miami-based fast-casual Jamaican restaurant in 2020. From concept to launch, Annie spearheaded all branding and marketing efforts, driving expansion to a second location and introducing sister concept, Mangrove.

Annie holds a degree in Media, Culture and Communications with a focus on Business, Entertainment and Technology from New York University. When not in the depths of the internet, you’ll find Annie on a plane indulging in her love of travel, prioritizing fitness, or eating at one of her favorite restaurants. 

“Annie is among the top ranked on my "ones-to-watch" list. She process a potent blend of can-do attitude, smarts, and work ethic. From the start of working together, she demonstrated a strong passion for the branding world. This passion, together with her drive and efficiency, made her a valuable asset to our team. During her time with us, she generated social media audits, competitive analyses, and research decks that became vital to our social growth and sales pitches. She also worked with our head of PR and social media to develop new social campaigns and to create content that would be shared on our Siegel+Gale profiles, highlighting our office culture and the work we have completed for clients. Annie was never afraid to speak up in meetings and always demonstrated a desire to learn and take on new projects.”

— Margaret Molloy, CMO at Siegel+Gale

“Annie worked for me at UKW Franchising where I was the VP of Marketing. Upon hiring her she quickly became an asset to our team. Her ability to handle multiple projects was unlike anyone I’ve worked with, with limited experience in a Corporate environment. She was focused, detailed oriented, and organized. I was impressed with her ability to confidently work with our franchisees during one-on-one conversations on various projects. I was especially impressed by her social media savvy. Her professional, but easy-going, demeanor made her a pleasure to work with and was very well liked in the office. She pulled projects through efficiently and wasn't shy about recommending other ways to solve a problem or tackle a project. She is a star quality team member!”

— Vanessa Conde, VP of Marketing at Uni K Wax