ANNIE CASSIUS
ANNIE CASSIUS
Professional multitasker. Digital thinker. Strategic marketer. Creative eye.
Annie Cassius is a strategist, brand builder, and storyteller working at the intersection of brand, technology, and culture.
She is currently on the CEO Communications team at Meta, shaping how one of the most visible executives in the world shows up online. Outside of tech, Annie is the co-founder of Jrk!, a Miami-based fast-casual Jamaican restaurant launched in 2020. She built the brand from the ground up—leading creative, marketing, and growth—scaling it to multiple locations and expanding into its sister concept, Mangrove.
Her work sits at the intersection of taste and strategy, blending cultural insight with execution. She’s been recognized with Shorty, Glossy, and MUSE Creative Awards.
Annie holds a degree in Media, Culture and Communications from New York University, with a focus on Business, Entertainment, and Technology.
When she’s offline, she’s usually in motion—traveling, training, or chasing a great meal somewhere new.
Check out her Substack for a look inside her brain.
Currently: Meta & Jrk! // Previously: Farrynheight, Columbia Records, Siegel+Gale
“Annie is among the top ranked on my "ones-to-watch" list. She process a potent blend of can-do attitude, smarts, and work ethic. From the start of working together, she demonstrated a strong passion for the branding world. This passion, together with her drive and efficiency, made her a valuable asset to our team. During her time with us, she generated social media audits, competitive analyses, and research decks that became vital to our social growth and sales pitches. She also worked with our head of PR and social media to develop new social campaigns and to create content that would be shared on our Siegel+Gale profiles, highlighting our office culture and the work we have completed for clients. Annie was never afraid to speak up in meetings and always demonstrated a desire to learn and take on new projects.”
— Margaret Molloy, CMO at Siegel+Gale
“Annie worked for me at UKW Franchising where I was the VP of Marketing. Upon hiring her she quickly became an asset to our team. Her ability to handle multiple projects was unlike anyone I’ve worked with, with limited experience in a Corporate environment. She was focused, detailed oriented, and organized. I was impressed with her ability to confidently work with our franchisees during one-on-one conversations on various projects. I was especially impressed by her social media savvy. Her professional, but easy-going, demeanor made her a pleasure to work with and was very well liked in the office. She pulled projects through efficiently and wasn't shy about recommending other ways to solve a problem or tackle a project. She is a star quality team member!”
— Vanessa Conde, VP of Marketing at Uni K Wax